The subscription won’t renew at the next billing period for subscribers who didn’t opt in to the new price.
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Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.įor all subscription price increases that are above the thresholds, exceed the annual limit, or occur within territories where the law requires it, subscribers must opt in before the price increase is applied. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. The specific conditions for this feature are that the price increase doesn’t occur more than once per year, doesn’t exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service.
This has led to some services being unintentionally interrupted for users and they must take steps to resubscribe within the app, from Settings on iPhone and iPad, or in the App Store on Mac.
The subscription doesn’t renew at the next billing period for subscribers who didn't opt in to the new price. Our comprehensive approach includes providing email, push notifications, and in-app messaging to let subscribers know about upcoming changes and how to manage their subscriptions, or cancel if they prefer.Ĭurrently, when an auto-renewable subscription price is increased, subscribers must opt in before the price increase is applied. And Apple continues to set the bar in making it easy and transparent for subscribers to view, cancel, or manage their subscriptions. Auto-renewable subscriptions are a great way to let people access content, services, or premium features in your app.
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